North Star Metric Finder
Describe your business and get a recommended North Star Metric validated against 7 criteria, your business game classified (Attention, Transaction, or Productivity), and 3-5 input metrics that drive it.
Fill in the form and your north star metric finder result will stream in here — usually in under 30 seconds.
Frequently Asked Questions
What is a North Star Metric?
A single, customer-centric KPI that reflects the value customers get from your product and acts as a leading indicator of long-term business success. It's not revenue, not an OKR, and not multiple metrics.
What are the three business games?
Attention (time spent — YouTube, Spotify), Transaction (transactions completed — Amazon, Uber), and Productivity (work done efficiently — Notion, Canva). Classifying your game is step one of choosing the right North Star.
What makes a good North Star Metric?
Seven criteria: easy to understand, customer-centric, indicates sustainable value, aligns with your vision, quantitative, actionable, and a leading (not lagging) indicator. The tool validates its recommendation against all seven.
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